This was a logo design done for Pack Rabbit, a Poshmark store that sells cute thrifted items. The owner of this shop wanted a cute logo that reflected the name and referenced its fashionable inventory. The logo and pattern were designed using Adobe Illustrator.






PROCESS

Initial sketches

Accessory ideas, preliminary color palette

First vectors

Color exploration

Color exploration

2 different versions

After combing through available fonts, these were two with the feel I was going for.
