This was a logo design done for Pack Rabbit, a Poshmark store that sells cute thrifted items. The runner of this shop wanted a cute logo that reflected the name and referenced its fashionable inventory. The logo and pattern were designed using Adobe Illustrator.
![](https://cdn.myportfolio.com/85c929316fa62eb204c875de78c8a97a/ddb6fea1-b07e-4e23-a76e-e1bc3999c532_rw_1920.png?h=f21be84d3ac29ed9bc47ba05ad5f2a59)
![](https://cdn.myportfolio.com/85c929316fa62eb204c875de78c8a97a/e8cd43c3-0058-42a0-92de-aaa51bdb390b_rw_3840.png?h=22b4f0ee5641ef84343a398ac23480e2)
![](https://cdn.myportfolio.com/85c929316fa62eb204c875de78c8a97a/5fb20c43-7b7c-4a9c-91a9-f3706137641b_rw_1920.png?h=1be3b2e64e7a32a9acb428f247f98e60)
![](https://cdn.myportfolio.com/85c929316fa62eb204c875de78c8a97a/6b3c023c-1f07-49df-ab60-f9dd30835116_rw_1200.png?h=f9657fd5a79d22c24dfb799f37d738a2)
![](https://cdn.myportfolio.com/85c929316fa62eb204c875de78c8a97a/9de663f8-b56c-496d-bf59-9603e1c49c05_rw_1200.png?h=199ba2c4e0a8356670ec7ff9c5e9bfbc)
![](https://cdn.myportfolio.com/85c929316fa62eb204c875de78c8a97a/f23ca861-023a-469a-af06-7c4c4c5ed7f5_rw_1200.png?h=5ad83a000ee352b563c24f171ed47ffd)
PROCESS
![Initial sketches](https://cdn.myportfolio.com/85c929316fa62eb204c875de78c8a97a/eb073046-0ee5-4c63-a181-54cc2a0b20de_rw_1920.jpeg?h=894acb4ff159af0003eafd5f6a3d7d49)
Initial sketches
![Accessory ideas, preliminary color palette](https://cdn.myportfolio.com/85c929316fa62eb204c875de78c8a97a/dc90cc08-6f89-4d3e-9dc7-f01460fb565e_rw_1200.png?h=c65cccf58a143dfed642e451c43e3261)
Accessory ideas, preliminary color palette
![First vectors](https://cdn.myportfolio.com/85c929316fa62eb204c875de78c8a97a/b6419f30-341b-48b7-a1be-5d1e8862da92_rw_1920.png?h=a04de3dd2092a4b1ac156e13499713ac)
First vectors
![Color exploration](https://cdn.myportfolio.com/85c929316fa62eb204c875de78c8a97a/2ac5c921-d1b7-4cc4-9182-37a1f429e1bb_rw_1920.png?h=3127075fc630f67820199a69dff588d3)
Color exploration
![Color exploration](https://cdn.myportfolio.com/85c929316fa62eb204c875de78c8a97a/f04f4860-b29b-4f86-9a37-9bad696bb4ff_rw_1920.png?h=78ece77d5ee13efbb192eea82ae44e5b)
Color exploration
![2 different versions](https://cdn.myportfolio.com/85c929316fa62eb204c875de78c8a97a/d0d2ea71-34c8-4334-81a0-15335e6b16f6_rw_1920.png?h=7f7044a28823de25f167fc33416fc619)
2 different versions
![After combing through available fonts, these were two with the feel I was going for.](https://cdn.myportfolio.com/85c929316fa62eb204c875de78c8a97a/7ad7466d-608f-4e45-b30b-3deb19d78b43_rw_1200.png?h=23048383b937cc2c8b4aa5777749eca7)
After combing through available fonts, these were two with the feel I was going for.
![Final logo](https://cdn.myportfolio.com/85c929316fa62eb204c875de78c8a97a/87961b76-1776-4e19-aa29-1a6f791062e9_rw_1920.png?h=3c59ac52274663690e3f44f67d9e6126)