This was a logo design done for Pack Rabbit, a Poshmark store that sells cute thrifted items. The runner of this shop wanted a cute logo that reflected the name and referenced its fashionable inventory. The logo and pattern were designed using Adobe Illustrator.
PROCESS
Initial sketches
Initial sketches
Accessory ideas, preliminary color palette
Accessory ideas, preliminary color palette
First vectors
First vectors
Color exploration
Color exploration
Color exploration
Color exploration
2 different versions
2 different versions
After combing through available fonts, these were two with the feel I was going for.
After combing through available fonts, these were two with the feel I was going for.
Final logo
Final logo