This was a logo design done for Pack Rabbit, a Poshmark store that sells cute thrifted items. The runner of this shop wanted a cute logo that reflected the name and referenced it's fashionable inventory. The logo and pattern were designed using Adobe Illustrator.
Spring 2019.
![](https://cdn.myportfolio.com/85c929316fa62eb204c875de78c8a97a/ba1dc0b0-e1be-4bb2-8a8c-62058c6cd910_rw_1920.png?h=ab0e6c5d77315b32cbb8fede7ebcecf2)
![](https://cdn.myportfolio.com/85c929316fa62eb204c875de78c8a97a/ba975c2c-7ee9-4937-860f-9387bf0bd7ac_rw_3840.png?h=9cc793f501dee65632be27bdf323eed9)
![](https://cdn.myportfolio.com/85c929316fa62eb204c875de78c8a97a/42d21a2f-2f23-4670-8b1e-7f6873f41c65_rw_1920.png?h=4454c5d234d56c11c2052c5abfb867ef)
![](https://cdn.myportfolio.com/85c929316fa62eb204c875de78c8a97a/ac90e9f8-45cf-4f2c-9c9d-0770daee97ef_rw_1200.png?h=e1dd6dcb7d8444674196f80e6f68837c)
![](https://cdn.myportfolio.com/85c929316fa62eb204c875de78c8a97a/864ad2c5-03cb-40a3-aa66-c5f0091367ab_rw_1200.png?h=45a6b05a97856ea8b094c2a4f0528db8)
![](https://cdn.myportfolio.com/85c929316fa62eb204c875de78c8a97a/b85ca8e2-9edd-4a8d-b799-c4dd3a949bac_rw_1200.png?h=044838e6ff74ab6229f6be44ff63fc11)
PROCESS
![Initial sketches](https://cdn.myportfolio.com/85c929316fa62eb204c875de78c8a97a/b4d61ce2-abce-4aed-bf21-d926089671ed_rw_1920.jpeg?h=0ff192160fc8fc316a897b750ce84253)
Initial sketches
![Accessory ideas, preliminary color palette](https://cdn.myportfolio.com/85c929316fa62eb204c875de78c8a97a/dcf2c854-4667-4c2f-a396-b7fbc7fdda87_rw_1200.png?h=8ea49cd3e884e4041292c6f762b71266)
Accessory ideas, preliminary color palette
![First vectors](https://cdn.myportfolio.com/85c929316fa62eb204c875de78c8a97a/e8827b11-d451-47b5-a0fa-2fff2597f7b7_rw_1920.png?h=111510433d5fb19d7c130113425f6b9c)
First vectors
![Color exploration](https://cdn.myportfolio.com/85c929316fa62eb204c875de78c8a97a/26bb82bd-3a8c-4494-abbb-14d3021cd3ac_rw_1920.png?h=29d8f101ef346626bab84f8e39fe580e)
Color exploration
![Color exploration](https://cdn.myportfolio.com/85c929316fa62eb204c875de78c8a97a/17f4847f-3946-4492-8373-f33a0332a0ea_rw_1920.png?h=0eae23f288cfe9bd2ade4ae6415f6fb2)
Color exploration
![2 different versions](https://cdn.myportfolio.com/85c929316fa62eb204c875de78c8a97a/a6bed082-26d2-453b-bb69-b21d95081c25_rw_1920.png?h=2c54949996e6ff6672e5b21514017a24)
2 different versions
![After combing through available fonts, these were two with the feel I was going for.](https://cdn.myportfolio.com/85c929316fa62eb204c875de78c8a97a/c5e55943-e29c-419f-ba7b-5d509eddcd15_rw_1200.png?h=092adacc2bcfc64fd4321a51328624a5)
After combing through available fonts, these were two with the feel I was going for.
![Final logo](https://cdn.myportfolio.com/85c929316fa62eb204c875de78c8a97a/fcd387b8-a351-4fcc-be66-a3b8d7e7e91e_rw_1920.png?h=29c1054b29315c58245c4c3058f77617)